LIU.JO history

 

 

LIU.JO is a dynamic Italian clothing company founded in 1995 by brothers Marco and Vannis Marchi in Carpi, the heart of knitwear in the province of Modena. The brand has been scoring high peaks with its ultra feminine, glamorous and elegant customers for over 25 years.

Today the brand has different lines: Liu Jo Black Label, Liu Jo White Label, Liu Jo Knitwear, Liu Jo Blue Denim, Liu Jo Sport, Liu Jo accessories, Liu Jo Junior & Baby and Liu Jo Shoes. The diverse range appeals to a large target group. Kate Moss and Dree Hemingway were previously hired as models for strong media campaigns. Liu Jo licensed Marchon for the eyewear collection and Perfume Holding for the perfume line.

In 2019 Marco, CEO of Liu Jo, took over the Blufin Group with brands such as Blumarine and Blugirl. Discover the Liu Jo handbag collection in this webshop and in our stores.